Marketing for Small Business
This course will provide small business owners with a simple strategy and effective marketing tips to create a successful marketing campaign for their business. The topics include defining the market position, marketing schedules, plans and budgets, determining target markets, writing surveys, creating effective press releases, creating powerful marketing campaigns, Internet presence and digital marketing (email marketing, social marketing).
Entry Requirements
You need to be business minded people and/or small business owners to get the most benefit from this course
Student Instructions
Please bring pen and note paper
Topics
- Overview of Marketing defining your market position
- Determining target market creating surveys
- Promotion schedule, preparing budgets
- What is publicity?
- The power of free publicity
- Watching the news, reading papers
- Advertising – paid marketing tools
- Creating memorable marketing messages
- Dangers on advertising
- Return on investment
- WWW – The Gold Mine
- Email marketing
- Social Networking
Career Prospects
N/A
Delivery Style
Outcomes
Students will be able to implement effective marketing strategies for their own business. They will gain knowledge in the current marketing trends and have overall understanding of Marketing for Small Business.
