Search Engine Optimisation (SEO)
How big is the World Wide Web? Netcraft estimated 182 million sites were ‘out there’ in 2007 so how do you get noticed! A business website needs to be easily found to maximise its effectiveness for marketing & communication. Learn the inside information on not only how to have your website found by the search engines but to ensure you maximise your ranking.
Entry Requirements
none
Student instructions
Please bring pen and notepaper
Topics
- What are search engines
- Brief History
- How search engines work
- Search engine optimisation (SEO)
- White hat vs black hat
- Organic SEO techniques
- SEO as a marketing strategy
. Previously called ‘wwwdot getting the search engines onside’
