Analysing your website performance
This course will introduce you to web analytics that will give you valuable insights into your website traffic and online marketing campaign effectiveness. Find out how many visits your website is actually receiving, where the people are coming from and what they are looking at while in your site, as well as the key words used in searching for your site and invaluable Search Engine Optimisation information.
Entry Requirements
Basic computer skills are required as well as some knowledge of websites and how to use a browser.
Student Instructions
Please bring a pen and note paper and a memory stick/USB flash drive for saving and taking your work home.
You will also need:
Username and password for Google or Gmail account and Access details to your website which includes your website address and the Username and password from your website host.
Delivery style
Lecturing, demonstration and practical/hands on. Feedback and question sessions actively encouraged
Outcomes
Use Google Analytics to learn how visitors actually interact with your site so you can make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
the waiting list.
