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Creating a website from scratch may seem a daunting task, but it need not be difficult or expensive. A good place to start is with CoffeeCup HTML Editor 2008, a flexible, free, downloadable web design package that is simple enough for novices but packed with enough features to make it appealing to more advanced users. In this course you will put together a basic website and be introduced to all the tools and design tips you need to create a website of your own.

Entry Requirements

A basic knowledge of computers is required. Students must have keyboarding and mouse skills.

Student Instructions

Student to bring a pen and paper. A Memory stick/USB flash drive (2GB available) for saving your work and taking your files home.
Twin ring binder

Topics

• an overview of how the internet works
• how to plan a website
• valuable tips and tricks in web page design
• web page creation using CoffeeCup
• Using CSS (Cascading style sheets)
• Using HTML web form designs

Career Prospects

Useful if you intend working on a website for your business or club.

Delivery Style

This course is information based and designed to cater to a wide range of learner needs. Your tutor will give you a solid grounding in HTML, ensuring you know not just what your Web pages are doing, but how they are doing it.

Outcomes

Using CoffeeCup, you will be able to make an attractive and easy to use website that could be published on the World Wide Web. Although you will be using CoffeeCup software, little you learn is coffee-cup specific and can be used with a wide variety of other Web page design packages.

A student quote . . . I enjoyed being able to see changes in my website in each session – A Johnson

A student quote . . . _I took Don’s Beginner level web page design course. I found this to be a great place for me to start with my past basic knowledge of HTML. After only the first class I was able to do a quick websearch of my own product and found that my competition had been illegally using my trademarked name. Had it not been for this session I wouldn’t have had the knowledge to do this quick search and been unaware of their infringement. I was able to immediately put a stop to this with one email. Thanks Don

_ – Jeff Phillips

This course will introduce you to web analytics that will give you valuable insights into your website traffic and online marketing campaign effectiveness. Find out how many visits your website is actually receiving, where the people are coming from and what they are looking at while in your site, as well as the key words used in searching for your site and invaluable Search Engine Optimisation information.

Entry Requirements

Basic computer skills are required as well as some knowledge of websites and how to use a browser.

Student Instructions

Please bring a pen and note paper and a memory stick/USB flash drive for saving and taking your work home.

You will also need:
Username and password for Google or Gmail account and Access details to your website which includes your website address and the Username and password from your website host.

Delivery style

Lecturing, demonstration and practical/hands on. Feedback and question sessions actively encouraged

Outcomes

Use Google Analytics to learn how visitors actually interact with your site so you can make informed site design improvements, drive targeted traffic, and increase your conversions and profits.

How big is the World Wide Web? Netcraft estimated 182 million sites were ‘out there’ in 2007 so how do you get noticed! A business website needs to be easily found to maximise its effectiveness for marketing & communication. Learn the inside information on not only how to have your website found by the search engines but to ensure you maximise your ranking.

Entry Requirements

none

Student instructions

Please bring pen and notepaper

Topics

• What are search engines
• Brief History
• How search engines work
• Search engine optimisation (SEO)
• White hat vs black hat
• Organic SEO techniques
• SEO as a marketing strategy

Scripts can make a massive difference to any website, introducing a new dimension to your design. It’s easier than you think, and there is a plethora of them out there just waiting for you to discover and put to use. We will show you how to find them, integrate them with your website and gain real benefits by using the combined experience of master script writers from around the world. Improve your website at little expense in a way that gives a truly professional result. For anyone building websites with basic knowledge of HTML.
NB This course is included in semester One in the Web Page Design level 2 course.

Entry Requirements

Student Instructions

Please bring a pen, notepaper and usb for saving your work onto

Topics

Career Prospects

Delivery Style

Outcomes

Save a lot of work with CSS! In just this single, three hour session you will learn how to use CSS to control the style and layout of multiple Web pages all at once. Use a single style sheet for all of the pages on your site. One of the main benefits of style sheets is to ensure visual continuity as the user navigates your site. CSS enables you to update the look of your entire site with a single change

Entry Requirements

Understanding of building Web pages with HTML

Student Instructions

bring a jump drive (USB Memory stick)

Topics

CSS syntax, internal and external style sheets, inline styles, using multiple style sheets, cascading, setting background colours and images, text colour and alignment, available font styles, lists, tables, and much more.

Career Prospects

This course is excellent for anyone using HTML at work.

Delivery Style

Student participation with Teacher’s guidance and feedback

Outcomes

By the end of the course, students will have entered a whole new world of efficient, clean HTML programming, able to produce websites that load faster and more efficiently.

Discover basic techniques for designing web forms in HTML. Includes hints that make your web use easy and more productive. For anyone who has completed our Web design with HTML stage one course as well as anyone else with basic HTML page setup who wants to enter the world of interactive websites.

Entry Requirements

Student Instructions

Topics

Career Prospects

Delivery Style

Outcomes

Learn the secrets of designing and presenting your Website for maximum results and returns. For those new to Web design who can build their own pages but need to know how to inject professionalism into them, with better knowledge of typefaces, the emotion of type, the use of backgrounds and colour, the right way to use photographs and much more. Your instructor has gained practical experience over more than fifteen years, both from a design perspective and as a client.

Two Course Special Offer

Enrol in both the Web Page Design Level 1 and 2 courses and receive a discount of $40. Contact the office on 5581–8301 or enquiries@lightbulb.edu.au to take advantage of this offer!

Entry Requirements

Must have completed our Web page design intro course, or have equivalent knowledge.

Student Instructions

Student to bring a pen and paper. A Memory stick/USB flash drive for saving your work and taking your files home.

Topics

Continues on from Web page design intro, using CoffeeCup. Learn many of the language, linking and layout secrets from a web designer with many years of practical sales experience in marketing and sales. Using CoffeeCup, but much of the knowledge will be of use no matter what web design package you are using. Subjects being covered include:

• Domain names and Servers
• planning your website
• what to include on your site
• the 3-click rule
• four types of web page
• language on the web
• professional tips
• using forms effectively
• uploading your site
• promoting your site
• Using free scripts for effective sites
• and much more

Career Prospects

This is certainly useful if you are looking after your company’s or your own Website and need to get results.

Delivery Style

Predominantly self-paced with facilitator assistance.

Outcomes

You will learn how to make your existing Website appealing to those who view it and add to its effectiveness by integrating it in your overall promotion strategy.